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Thursday, October 29 • 4:30pm - 5:10pm
Escaping the Build Trap

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Are you building what your customers want, or are you just building? When successful companies first started out, they had to constantly deliver value to understand what their users wanted. This grew their business. Many large companies that have been around for decades, or even newer startups that have found some stability, fall into a dangerous place called “The Build Trap”. They continue building feature after feature, without stopping to validate it’s what customer truly want and need. This is due in part to poor understanding of Product Strategy, Product Management, and how to manage teams. In order to get out of “The Build Trap”, businesses need to restructure their thinking to focus on finding value for the user through experimentation to achieve business goals.

Speakers
avatar for Melissa Perri

Melissa Perri

CEO, Product Management Leader, Executive Product Coach, Author, and Speaker, Produx Labs
Melissa Perri is the CEO of Produx Labs, a Product Management consultancy, and the author of “Escaping the Build Trap”. She believes the key to creating great products is growing great product leaders.Committed to that mission, she created the online school Product Institute... Read More →


Thursday October 29, 2020 4:30pm - 5:10pm
Virtual Foyer
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