Agile-Lean International 2020 conference

Digital Transformation requires an understanding of how members communicate and share ideas at the individual, team, leadership, and the organisation level. An enterprise’s behaviours are made up of a collection of mental models based on perceptions, relationships, actions, and outcomes between various parts of the organisation. Qualitative Data Analysis (QDA) is a process that can be used to discover various implicit conflicts, incoherence, and misalignment between the mental models. In this presentation we will discuss how Computer Assisted Qualitative Data Analysis (CAQDA) and a QDA approach can be used to analyse group, individual, and leadership interviews to better understand a Digital Transformation approach. We will also discuss how this QDA approach has been used in a number of financial institutions with some relative use case examples.